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Skin Care Brands History |
Brand is a term used inmarketing. Skin care brands are a symbolic
realization of complex information connected with one or another skin
care product. Skin care brands usually include product name, logotype
and other visual elements like prints, symbols and mottos. All skin
care brands have their history.
"Procter & Gamble" which is very popular among skin
care brands was organized in 1837 by William Procter and
James Gamble as a soap and candles manufacture.
NIVEA. Such name had the first skin
care cream of this company and it means
“snow-white”.
"Faberlic" is also famous among skin
care
brands. “Faber” is Latin for
“maestro”,
“lic” is Slavonic for “face”,
“image”.
“Mary Kay”. Mary Kay built one of the most
successful
corporations on her savings ($5000). Now it is one of the
most
recognizable skin care brands.
"Dove" means “pigeon” and this bird is the symbol
of its brand.
Such skin care brands as “Yves Rosher” and
“Estee Lauder” have their founders names.
Very popular among skin care brands is Johnson & Johnson. It
was
founded by brothers Johnson and in the beginning they produced sterile
cloth for operations.
RoC has the first letters of its founders name and surname Roge
Cavailles.
Garnier. In 1904 Alfred Garnier created the fist tonic for hair. Today
“Garnier” belongs to the most recognizable skin
care brands
and produces many skin
care products. The most popular are aging skin care
products.
L'Oreal. In 1907 chemical engineer Jugin Shuller invented
absolutely innocuous hair dye and called it L'Aureale
(“halo”) and in 1909 the company got the name
“L'Oreal”.
AVON. Its laboratories were founded in England near the river Avon and
Shakespeare’s homeland in Stratford-on-Avon. The name of the
river is Celtic for “flowing water”.
Skin care brands are more than just advertising or marketing. They are
everything that comes to your mind about a product when you
see
its logotype or just hear its name.
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